Persona Pyramids… What, Why, How
Persona Pyramids At a recent event, we were asked about the persona pyramid. In this post Enrique Brands explains how the persona pyramid is a concept that can be used to determine how your requirements, development stories and output of those can impact user personas both above and below you. By utilising this pyramid, we […]
How can Tech’ support your resilience?
How can technology support your capability Want to open a new account, “tap on the app”… suspect a fraudulent transaction “my bank messages me”… this is the norm now where 24/7 access to banking services is expected as standard. It’s a complex, interconnected world, with major financial service (FS) institutions unable to understand and achieve […]